A comparison page helps visitors choose the right entry point. Brand Brief is better when the immediate need is narrow and operational. Export Panel is stronger when the visitor needs context, documentation, or a handoff note.
Use the comparison table to pick a workflow, then open the tool page and export the result. The key is to avoid mixing a quick calculator result with a formal review packet unless the assumptions are visible.
Decision rule: choose the workflow that makes the next human review easiest. If two options are close, start with the one that produces the clearer export.
Next action: Open the tool, run a project-specific pass, then export the result for review.